Do what comes naturally on Valentine’s Day.

Sometimes you’ve got to follow your instincts. In this case, we didn’t wait for a brief. We just went and made a cute film the weekend before Valentine’s. Based on the observation that couples on scooters are naturally “spooning”, we went out on the street and observed our own people in pairs riding Mo e-Scooters. We made something fun that drove the MÓ subscription business and created lots of momentum on SM. Two days well spent.