CUPRA El Clásico

Big Dreams Begin with a few Believers

If you’re going to pay tribute to one of the world’s best football teams, you better pay it right. Because passionate FC Barcelona fans will spot gimmicks from a mile away.

A look back in time.

As the Official Automotive Partner of FC Barcelona, we helped CUPRA to commemorate the first El Classico match with a compelling film, reminiscent of FCBs original journey to Madrid. We wanted to tell people that our journey was just beginning. Just like FC Barcelona’s once was.

Recreating history.

The idea was to do an authentic recreation of the original story. From the uniforms, to the train journey to the length of the players’ moustaches. It needed to be just right. After all, we were our own judges, because we’re from Barcelona too.