More than a beautifully designed SUV.

Tasked with the campaign launch for the new CUPRA Ateca, we needed people to understand that the car was more than a beautifully designed SUV with an air of respectability. Hidden beneath the hood of the CUPRA Ateca sits a whopping 300HP 2.0l TSI engine.

300HP, unseen.

What we found out is that this hidden power is what drivers actually liked about the Ateca. Because power comes from within. Sometimes you want to show it. Other times you just need to know it’s there.