The new SEAT Ibiza

For #AllMyFriends

The most sociable hatch on the road.

Party in my car.

Here’s an interesting truth about SEAT IBIZA drivers: they are never alone. They are always, without exception, driving with friends. And If there’s one thing young people have hated most about the pandemic, it's the fact that they haven’t been able to hang with friends or go to music festivals. The new Ibiza, complete with the category’s best sound system, is built to get friends and music together. With 93% of our target audience saying they missed music experiences, we recruited Instagram dancing sensation, Jackson Chavis and his friends, and found a way to keep the party going on TikTok.