The race for a cause.

When you’re a brand actually born in the 2018s, people expect you to lead the way. Conceived on the racetrack, evolved in the garage, CUPRA’s commitment to redefine electric performance is unchanging. Only now, it’s more important than ever.

Shedding a light on global warming and the effect of human activity on the earth’s atmosphere, CUPRA tasked 14 with the challenging communications task of showing the world they were taking action, without compromising the brand’s performance DNA.