FCB LED Activation

Let’s win this match together

After a long lockdown with no sports, FCB was back in Camp Nou for La Liga. But there was a problem: the fans weren’t allowed in the stadium to support them.

Fans are everything.

“There’s no reason to play without the people” – Pep Guardiola, Former FCB player

A real partnership.

As the official automotive partner for FCB, we helped CUPRA respond quickly by transforming what seemed like an unlucky media buy into a platform for the teams’ most passionate fans. Connecting CUPRA with fans through social media, we received over 2000 fan photos and praise from headlines around the world in just a few short hours. Perhaps more importantly, FC Barcelona won the match.