FCB LED Activation
After a long lockdown with no sports, FCB was back in Camp Nou for La Liga. But there was a problem: the fans weren’t allowed in the stadium to support them.
Fans are everything.
“There’s no reason to play without the people” – Pep Guardiola, Former FCB player
A real partnership.
As the official automotive partner for FCB, we helped CUPRA respond quickly by transforming what seemed like an unlucky media buy into a platform for the teams’ most passionate fans. Connecting CUPRA with fans through social media, we received over 2000 fan photos and praise from headlines around the world in just a few short hours. Perhaps more importantly, FC Barcelona won the match.
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