Come Closer

For those who want to feel the real emotion of driving.

Not only a car,
a sensorial experience.

Did you know the CUPRA Leon’s body is the lowest the brand has created? When we learned about this product detail, we associated it with a very powerful human insight: "Every time you get physically close to someone or something you love, your emotions and sensations intensify."
This inspired us to transform a rational selling proposition into a very emotional benefit for the reference target: "The lower body of the CUPRA Leon brings the driver closer to the road and intensifies the thrill of driving."
To bring this insight to life, we developed a creative concept capable of connecting, not only with the fun of driving, but with an even deeper passion that is perceptible on a sensory level: “The closer you get, the more you feel”.