CUPRA Urban Rebel

The CUPRA Squared Experience

The future of racing is coming.

A new reality for motorsports.

Imagine driving for real while seeing a virtual track. Except it is not a game. It is a new vision for motorsports, currently being developed with the CUPRA Urban Rebel, the brand’s latest all-electric racing concept. To communicate this ground-breaking racing competition, we produced a TVC mixing real and virtual elements together to bridge opposite worlds. We had two teams: one on the ground shooting in the real world, and another in the studio building the virtual world with Unreal Engine – the most powerful real-time 3D creation software used to create games like Fortnite and Final Fantasy. The final film transports us to this future full of exciting new emotions, unlike anything we’ve seen before in motorsports. We sure can’t wait to watch the first official race!